What a perfect start to 2017 for Houston BCycle! In January we announced a very exciting partnership with BBVA Compass, who sponsored a free ride program during the 10 days of Super Bowl and Free Ride Fridays for 8 weeks after. BBVA Compass gave our riders 5,682 free trips during Super Bowl and another 4,001 during Free Ride Friday, for a total 9,683 free trips on Houston BCycle in only 18 days. This trip count is almost double our regular daily average. While we are sad that the Free Ride Fridays have now come to an end, Houston BCycle is happy to be growing, thanks to our sponsors and the City of Houston.
BCycle Rider Posts During Free Ride Fridays
Our expansion kicked off January 23rd at the BBVA Compass partnership announcement and ribbon cutting ceremony for our Crawford Island station near Discover Green. We are now preparing to install four new stations in April. These new stations will be located at Dunlavy & Allen Parkway, Guadalupe Park, Woodland Park, and Main & Wichita. By the end of 2018, we will have installed a total of 71 new stations and added over 650 bikes to our network, so stay tuned!
Mayor on BBVA Bike with Houston Bike Share Board - Photo by Doogie Roux
We have also extended our hours and now operate 24 hours a day, 365 days a year. This change came April 1st, along with an update in our pricing structure. Our new pricing includes $9 monthly memberships and $99 annual memberships, available online at Houston.BCycle.com, which allow for unlimited 60 minute trips. Usage fees only apply to member trips over 60 minutes, which will accrue a $3 per 30 minutes additional charge. For walk-up users, the per-trip option at is $3 per 30 minutes.
In Q1 of 2017, Houston BCycle riders took 36,189 trips by 13,801 users. This is a 28.5% increase in trips and 35.5% increase in users over 2016. Now with 24 hour a day operation along with more stations and bikes being added to the Houston BCycle network, we hope to continue to see these numbers grow for the remainder of 2017.