FOR IMMEDIATE RELEASE
On January 23, 2017, at 10:30 a.m., Houston Bike Share, along with City of Houston's Mayor Sylvester Turner, BBVA Compass, the Houston Downtown Management District and Visit Houston, will celebrate the opening of a new BCycle station and the launch of a unique program funded by BBVA Compass with a ribbon-cutting ceremony. The ceremony will take place at the new “Crawford Island” Bcycle station located at 925 Crawford Street. During the ceremony, Houston Bike Share and BBVA Compass will introduce the “BBVA Compass Free Rides” program, designed to help alleviate increased traffic congestion and support Bcycle's role as an official transportation partner for Super Bowl LI.
The Crawford Island station will be the 14th downtown location for BCycle and their third station surrounding Discovery Green, offering easy access to Super Bowl Live events and the NFL Experience at George R. Brown Convention Center. Through the “BBVA Compass Free Rides” program, individuals can receive free Houston Bcycle rides for the 10 days leading up to the Super Bowl, January 27 through February 5, at all BCycle stations around Houston. Every ride will be free after the rider reserves the bike with a valid credit or debit card, and provides an email address or mobile number at checkout. After the Super Bowl, BCycle will continue to promote healthy living with “Bike Share Free Fridays” from February 10 through March 31, 2017. Riders will be encouraged to post photos to their social networks incorporating the hashtag #WeAreMobile.
Mark Montgomery, BBVA Compass Houston CEO, expressed excitement about the launch of the new station and resulting program. “The buzz around the big game is building, and what a better way to strengthen that momentum than with this bright idea from organizations and people committed to this great city. We’re honored to work in tandem with the mayor and BCycle to give Houston’s visitors and its residents a bright experience.”
Carter Stern, executive director of Houston Bike Share, commented on this new activation as well as programming expansion announced earlier this year. “We are so grateful to BBVA Compass and our other partners for helping us play a role in the excitement around Houston's hosting of Super Bowl LI and also in helping people in our community make smart choices. In fact, the new Crawford Island station is the first of many new stations coming to Houston this year and beyond. Houston BCycle will more than triple in size, adding 71 stations and 568 new bikes. The BBVA Compass Free Rides program is a great way for people to test our product at no cost as we expand our footprint.”
BCycle’s expansion is funded by a Federal Highway Administration grant, sponsored by the City’s Planning and Development Department. Houston Bike Share is responsible for $880,000 in local match funding. The Crawford Island station was made possible by the generous donations of local match funding and site construction, provided by Visit Houston and the Downtown District, respectively.